I’m a white, cis-gender woman, far removed from college life, so I recognize the irony of delving into Adraint Bereal’s […]
Ragged Edge Infuses Go.Compare’s Rebrand with Quirky Charm
Go.Compare, the UK’s renowned price comparison website, has undergone a fun and energetic transformation spearheaded by Ragged Edge, a London-based […]
Extreme Reach Unveils Forward-Thinking Rebrand by Athletics
Extreme Reach has long been a cornerstone of the entertainment industry, offering essential services in asset management and payroll assistance […]
15 of the Best Book Covers of the Month
A fair amount gets written about book cover trends. And there are absolutely trends, stylistic themes and sales/marketing mandates at […]
Mario Carpe’s Joyful Three-Volume Type & Visual Exploration
When we first saw Mario Carpe’s print series, You Are My Type, we loved it, even if we couldn’t quite classify […]
From Hummingbirds to Hard Agave: Crafting Thorntail’s Refreshing Brand Identity
Grabbing consumers’ attention on crowded shelves requires a truly distinctive visual identity. Especially in the beverage market flooded with seltzers, […]
Do Right By Nature: Unpacking Wolff Olins’ New Brand for NYBG
From a local gem to a global force, the New York Botanical Garden (NYBG) unveiled its first significant brand update […]
The 2024 Typography Report: A Circus of Type
Editor: Kim TidwellCreative Director: Jessica Deseo The Greatest Show on Earth? When a brand’s value is tethered to its ability […]
Seeing is Unseeing: Bianca Bosker’s Immersive Year in the Art World in ‘Get The Picture”
Art is a resonant source in a near-constant orbit around my life and work, so I was immediately drawn to […]
A Window of Opportunity: The Lack of Cultural Nuance in Air India’s Rebrand
In the landscape of global aviation, where airlines strive for a distinctive brand that echoes both relevance and familiarity, the […]